Elections are near and the media circus is getting louder. Politicians and industrialists all complain of “media bias” and “paid media”. Despite the accusations about a corrupt media, all parties involved are buying up media.
When News channels host panel discussions and moderators sit spouting righteous judgmental pronouncements then- we are in trouble.
We blame the media for its elitism and lack of focus on what is important. But we seldom realize that media is just doing it’s job and doing it very efficiently.
The problem is with the perception. Many of us have not understood that media is not supposed to inform and educate us. It is supposed to be packaged entertainment. A product that is sold to entertain us, to shock us, to keep us busy enough to not ask questions. The current state of media is “Reality TV” at its most efficient.
Do you really want to discuss FDI, women’s rights, poverty in detail? It is so much more entertaining to see talking heads from different political ideologies call each other names while the TV host stopping them with a holier than thou attitude.
The media needs a bit of anarchy introduced. We need to promote self-publishing even more than we ever did. The fourth estate needs to stop being an estate.
I think the media does not need to be taught a new lesson or be regulated. It probably needs to be redefined and possibly changed.